Strategic Digital Media

Internal sales playbook / Search Atlas / SEO

Sell the growth system. Not the software.

Use this page to choose the package, price the scope, and explain the work in language a client will understand.

Choose a package See everything we can deliver
Search Atlas OTTO interface showing on-page optimizations and approved deployment controls
Search Atlas is the operating layer. Strategic Digital Media is the strategy, execution, and accountability.

Do not say

“You get Search Atlas, OTTO, heatmaps, Content Genius, and LLM tracking.”

Say this

“We find where demand exists, fix what blocks visibility, build authority, and show you what changed.”

Start here on every quote

What kind of market are they trying to win?

Pick the closest client statement. The package recommendation appears immediately.

Recommended starting point Choose a client statement above

Then verify site condition, competition, content needs, locations, and compliance risk before final pricing.

Compare packages

SDM partnership levels

Four ways to package the same search growth system.

These are internal starting points. Final pricing changes with geography, locations, competition, content velocity, implementation, and risk.

01 / Local

Local Authority Installation

For one-location businesses that need maps visibility, stronger local trust, and more calls.

$2,000/ month

$1,500 launch investment

Client buysA reliable local visibility system.
  • Baseline search, website, and GBP audit
  • Technical and on-page priority fixes
  • Google Business Profile optimization
  • Local rank and heatmap tracking
  • Review and reputation response support
  • Authority-focused content engine
  • Monthly action and outcome report

Best fit: one primary location, one market, moderate competition.

Most selected
02 / Growth

Growth Acceleration Partnership

For businesses targeting multiple services, nearby cities, and predictable organic lead growth.

$3,500/ month

$2,500 launch investment

Client buysA compounding search and content engine.
  • Everything in Local Authority
  • Procedure, service, and condition demand sizing
  • Named competitor and keyword-gap tracking
  • Multi-city or regional landing-page strategy
  • Higher content production and optimization
  • Conversion-path and lead-quality review
  • Monthly strategy call and roadmap

Best fit: one to three locations or several service lines.

03 / National

Market Dominance Strategy

For serious operators competing nationally, in high-value markets, or in difficult categories.

$5,000/ month

$3,500 launch investment

Client buysCategory authority across search and AI answers.
  • Everything in Growth Acceleration
  • National demand and competitive-footprint model
  • Full topical authority and content roadmap
  • Authority outreach, links, and digital PR strategy
  • AI-search visibility and citation monitoring
  • Advanced technical and site-architecture work
  • Quarterly market-share roadmap

Best fit: national reach, high CPC, strong competitors, regulated review.

04 / Multi-market

Regional Market Control

For multi-location groups, franchises, aggressive expansion, or coordinated organic and paid search.

$8,000+/ month

Custom launch investment

Client buysOne accountable search program across every market.
  • Everything in Market Dominance
  • Multi-location and multi-market operating plan
  • Location-level rankings, GBP, and content controls
  • Portfolio reporting and executive summaries
  • Paid-search oversight when separately scoped
  • Weekly growth reviews and priority support
  • Custom governance, approvals, and integrations

Best fit: four or more locations, multiple brands, or complex approval chains.

Pricing rule:

Search Atlas is not a line item. Strategy, implementation, content, authority, QA, client communication, and accountability are what the client pays for.

Internal quote builder

Turn scope into a starting number.

Use this during qualification. It creates internal guidance, not a public promise or final contract.

Before finalizing

  • Confirm local, regional, national, or multi-location scope.
  • Review current rankings, competitors, CPC, and content gaps.
  • Inspect the website before promising implementation volume.
  • Separate SEO from paid media, major development, and CRM work.
  • Add human review for medical, legal, financial, or other regulated claims.
Guidance: +$600/month and +$300 launch per additional location.
Recommended monthly starting point $2,000
Launch investment $1,500

Local Authority Installation for one local market with package-standard delivery.

Internal guidance only. Validate scope, hard costs, credits, and deliverable volume before sending a proposal.

Why quotes move

Six dials control the price.

01

Geography

One neighborhood is not the same job as several states or a national category.

02

Locations

Every added GBP, city page, heatmap, review profile, and report adds recurring work.

03

Competition

High-authority competitors and expensive keywords require more content and authority building.

04

Website condition

A healthy site needs optimization. A broken site may need remediation or development first.

05

Content velocity

More service lines, conditions, questions, and markets increase research, writing, and review.

06

Risk and approvals

Medical, legal, financial, and multi-stakeholder accounts require deeper human review.

Complete capability atlas

Everything Search Atlas helps us deliver.

The client-facing service comes first. Search Atlas is the supporting operating system.

Discover

Size real search demand.

Show how many people search for the service, procedure, condition, problem, or question before recommending a campaign.

What we can deliver
  • Search volume, CPC, intent, difficulty, and trends
  • Procedure, service, condition, and question clusters
  • Local versus national opportunity model
Search Atlas support

Keyword Research, Keyword Magic, content ideas, trends, CPC, related questions.

Verify city-level volume independently while the documented location issue remains open.
Discover

Name the competitors winning today.

Replace generic market claims with the domains, pages, keywords, and paid visibility currently taking the opportunity.

What we can deliver
  • Current ranking pages and domains
  • Keyword and content gaps
  • Organic and paid footprint comparison
Search Atlas support

Site Explorer, Live SERP, competitor discovery, keyword gap, position history, traffic cost.

Discover

Map authority and backlink gaps.

Identify which sites, topics, and referring domains help competitors outrank the client.

What we can deliver
  • Backlink and referring-domain profile
  • Competitor authority comparison
  • Priority outreach prospect list
Search Atlas support

Backlink Research, backlink gaps, Domain Power, Topical Dominance, link history.

Fix

Find the technical problems holding visibility back.

Turn crawl errors, indexation issues, poor structure, and weak page signals into a prioritized repair plan.

What we can deliver
  • Technical site audit and health baseline
  • Core Web Vitals and PageSpeed review
  • Crawl, indexing, internal-link, and schema priorities
Search Atlas support

Site Auditor, JS rendering, live crawl logs, site visualization, page pruning, alerts, GSC and GA4.

Fix

Implement approved on-page improvements.

Move beyond an issue list by preparing and deploying reviewed title, heading, content, link, and schema changes.

What we can deliver
  • On-page optimization backlog
  • Before-and-after change review
  • Approved deployment and re-audit
Search Atlas support

OTTO SEO, on-page suggestions, internal links, schema, indexing, deployment, monitoring.

SDM retains QA, approval, live testing, and rollback responsibility.
Grow

Build a content strategy around demand.

Organize what buyers search into a practical sequence of service pages, location pages, guides, comparisons, and answers.

What we can deliver
  • Topical map and content plan
  • Page briefs and internal-link map
  • Prioritized publishing calendar
Search Atlas support

Content Planner, Topical Maps, keyword clustering, Domain Knowledge Network, Focus Terms.

Grow

Create and improve search-ready content.

Produce client-specific pages and articles, then grade and refine them against the search landscape.

What we can deliver
  • New service, location, and authority content
  • Content refreshes and rewrites
  • Search and AI-answer optimization
Search Atlas support

Content Genius, Content Assistant, briefs, rewriter, semantic grading, micro refiners, Brand Vault.

Every factual, legal, medical, and brand claim requires human review.
Operate

Publish through a controlled content workflow.

Reduce handoffs between planning, writing, review, CMS entry, scheduling, and indexation.

What we can deliver
  • Approval-ready content queue
  • CMS publishing and scheduling
  • Google and Bing indexing support
Search Atlas support

Universal CMS, automatic publishing, publishing scheduler, CMS connectors, Indexer.

Grow

Win more of the local map and “near me” market.

Improve the business information, relevance, activity, and geographic visibility that drive local calls and bookings.

What we can deliver
  • GBP audit and optimization
  • Map rankings and heatmap reports
  • Local competitor and service-area plan
Search Atlas support

GBP Galactic, Local SERPs, heatmaps, spoofing, categories, services, attributes, metrics.

Operate

Keep every Google Business Profile active and accurate.

Maintain the local signals that clients often neglect after the initial optimization.

What we can deliver
  • Posts with Book, Call, Buy, or Learn More actions
  • Review monitoring and response support
  • Q&A, service, photo, and citation maintenance
Search Atlas support

GBP posts, reviews, Q&A, services, citations, social sharing, automation, audit reports.

Grow

Build authority beyond the website.

Earn the third-party signals that make difficult rankings and category leadership more achievable.

What we can deliver
  • Link-gap and prospect research
  • Managed outreach campaigns
  • Digital PR and press-release strategy
Search Atlas support

Authority Building, LinkLab, outreach inbox, Digital PR, Press Releases, QUEST, WILDFIRE, Cloud Stacks.

Placements, distribution, citations, and Hyperdrive services may carry hard costs.
Prove

Track whether AI answers recommend the brand.

Measure visibility, citations, sources, sentiment, and competitive share across AI-search platforms.

What we can deliver
  • AI-search visibility baseline
  • Competitor share-of-voice comparison
  • Citation and source-gap roadmap
Search Atlas support

LLM Visibility, topics and queries, brand mentions, sentiment, citations, prompt simulations, AI Overview keywords.

Prove

Show actions and outcomes in one client story.

Connect rankings, traffic, local visibility, content, backlinks, and campaign work to a clear account update.

What we can deliver
  • Branded monthly and quarterly reports
  • Executive summary and next actions
  • Portfolio and account health views
Search Atlas support

Report Builder, GA4, GSC, Rank Tracker, GBP, heatmaps, backlinks, Portfolio Summary, scheduled delivery.

Discover

Turn audits into a better sales conversation.

Show prospects where they are losing visibility before asking them to buy the fix.

What we can deliver
  • Branded prospect audit
  • Competitive visibility snapshot
  • 90-day opportunity roadmap
Search Atlas support

White-label dashboard, reports, lead-capture widget, GBP audit, Site Explorer, custom MCP experiences.

Operate

Run repeatable work without losing human control.

Use conversational tools and playbooks to reduce copying, handoffs, and forgotten recurring tasks.

What we can deliver
  • Standardized account playbooks
  • Slack-based account questions and tasks
  • Approval-first automation and alerts
Search Atlas support

Atlas Agent, Coworker in Slack, MCP, scheduled jobs, project tools, notifications, approval controls.

Grow

Support paid-search execution when separately scoped.

Use organic demand and competitor intelligence to improve campaign structure, negatives, ads, and landing-page decisions.

What we can deliver
  • Paid keyword and competitor review
  • Campaign efficiency audit
  • Google Ads reporting and optimization support
Search Atlas support

Smart Ads / OTTO PPC, Google Ads reporting, campaign generation, negative keywords, performance insights.

Ad spend and paid-media management are separate from the SEO retainer.
Operate

Support websites, landing pages, and social distribution.

Close selected execution gaps without adding another disconnected point tool.

What we can deliver
  • Landing-page and website production support
  • Social post creation and scheduling
  • Cross-channel campaign assets
Search Atlas support

Website Studio, forms, publishing, custom domains, Social Hub, AI content, schedules, Meta Ad Studio.

Major website builds, creative production, and social management require separate scope.

Client language

What Adam can actually say.

Instead of “keyword research”“We size what people are searching, what that demand is worth, and who currently owns it.”
Instead of “site audit”“We find the issues blocking visibility, prioritize them, and manage the fixes.”
Instead of “GBP optimization”“We improve how often you appear in local results and turn that visibility into calls and bookings.”
Instead of “content generation”“We build the pages and answers buyers need before they are ready to contact you.”
Instead of “backlinks”“We build the outside authority Google and AI systems use to trust your business.”
Instead of “LLM visibility”“We track whether ChatGPT, Gemini, Perplexity, and AI search recommend or cite your brand.”
Instead of “rank tracking”“We show where visibility is moving, what we changed, and what needs to happen next.”
Instead of “automation”“We run a repeatable process every month, with our team reviewing the work before it affects your business.”

Discovery call sheet

Ask these before discussing price.

  1. 01

    Which services, procedures, products, or conditions generate the best customers?

  2. 02

    Are you trying to win one city, several cities, a region, or the entire country?

  3. 03

    How many physical locations and Google Business Profiles are involved?

  4. 04

    Which competitors do you lose to most often?

  5. 05

    What is one qualified lead or new customer worth?

  6. 06

    What have you already invested in SEO, content, ads, links, or website work?

  7. 07

    Who approves website, medical, legal, brand, or compliance changes?

  8. 08

    Can we access Search Console, Analytics, the website, GBP, and conversion data?

  9. 09

    How quickly can your team respond to new leads?

  10. 10

    What would make this engagement an obvious win after 90 days and after 12 months?

Copy-ready positioning

Drop the right paragraph into the proposal.

Use the package language, then customize the market, services, locations, competitors, and evidence.

Local Authority

Strategic Digital Media will build and manage a local search visibility system designed to increase qualified discovery around your primary service area. The engagement combines website optimization, Google Business Profile improvements, local ranking coverage, authority content, reputation support, and monthly reporting so you can see what changed and where visibility is moving.

Growth Acceleration

Strategic Digital Media will create a compounding organic growth program across your priority services and target markets. We will size search demand, identify the competitors currently capturing it, resolve technical and on-page barriers, publish demand-led content, strengthen local and topical authority, and report the actions and outcomes together each month.

Market Dominance

Strategic Digital Media will build a national search and AI-visibility strategy around the full buyer journey, from problem and condition research through service selection. The program combines demand sizing, competitive intelligence, technical execution, topical content, authority building, digital PR, AI-citation monitoring, and quarterly market-share planning.

Regional Market Control

Strategic Digital Media will operate one coordinated search program across your locations and markets while preserving location-level visibility, approvals, and reporting. The engagement includes multi-market research, local profile management, technical and content standards, portfolio reporting, authority development, and an executive roadmap for expansion.

How to set expectations

A 90-day launch, then compounding execution.

Days 1–30

Prove the baseline

Connect data, audit the website and market, identify competitors, size demand, prioritize fixes, and establish reporting.

Days 31–60

Fix and build

Implement approved technical and on-page work, optimize local profiles, publish priority content, and start authority activity.

Days 61–90

Measure and adjust

Review ranking coverage, visibility, engagement, leads, and early content signals. Update the roadmap from evidence.

Month 4+

Compound the wins

Expand content, locations, authority, and AI visibility while maintaining technical health and reporting what changed.

Protect the quote

Never imply these are automatically included.

Bottom line

Search Atlas expands what SDM can deliver. The package still depends on the client’s market.

Start with the outcome, qualify the scope, choose the partnership level, and use the platform to make delivery faster and more accountable.

Choose a package
Sources, pricing status, and internal-use note

Search Atlas sources

Pricing status

Package anchors come from SDM's established growth-marketing architecture. Adders on this page are internal quoting guidance and require Mathew's review before becoming contractual pricing.

Evidence and limits

Capabilities vary by Search Atlas plan and available credits. Vendor features are not a substitute for human strategy, review, implementation testing, or a signed scope of work.