:root {
  --ink: #17131d;
  --ink-soft: #514a58;
  --paper: #f2efe9;
  --paper-deep: #e6e0d7;
  --purple: #6d45d7;
  --purple-deep: #43218f;
  --purple-pale: #d9cbff;
  --lime: #d8ff66;
  --mint: #a9f2c5;
  --amber: #ffcf70;
  --rule: rgba(23, 19, 29, 0.16);
  --white: #fbfaf6;
  --max: 1280px;
  --radius-sm: 8px;
  --radius-md: 18px;
  --radius-lg: 30px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  min-width: 320px;
  background: var(--paper);
  color: var(--ink);
  font-family: "Manrope", sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { display: block; max-width: 100%; }
a { color: inherit; }
button, input { font: inherit; }
::selection { background: var(--lime); color: var(--ink); }

.skip-link {
  position: fixed;
  left: 1rem;
  top: 1rem;
  z-index: 1000;
  transform: translateY(-150%);
  padding: .75rem 1rem;
  background: var(--lime);
  color: var(--ink);
  font-weight: 800;
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 72px;
  padding: 0 max(24px, calc((100vw - var(--max)) / 2));
  border-bottom: 1px solid var(--rule);
  background: color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter: blur(14px);
}
.wordmark {
  display: inline-flex;
  align-items: center;
  gap: .7rem;
  text-decoration: none;
  font-weight: 800;
  letter-spacing: -.02em;
}
.wordmark-mark {
  display: grid;
  width: 30px;
  height: 30px;
  place-items: center;
  border-radius: 50%;
  background: var(--ink);
  color: var(--lime);
  font-family: "Newsreader", serif;
  font-size: 1.25rem;
}
.header-nav { display: flex; align-items: center; gap: clamp(1rem, 2.4vw, 2rem); }
.header-nav a {
  text-decoration: none;
  font-size: .82rem;
  font-weight: 700;
}
.header-nav a:not(.nav-cta):hover { color: var(--purple-deep); }
.nav-cta {
  padding: .62rem .9rem;
  border-radius: 999px;
  background: var(--ink);
  color: var(--white);
}
.nav-cta:hover { background: var(--purple-deep); }

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(280px, .65fr);
  gap: clamp(3rem, 7vw, 7rem);
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(5rem, 10vw, 9rem) 24px clamp(5rem, 8vw, 7rem);
  overflow: hidden;
}
.hero-gridline {
  position: absolute;
  top: 0;
  bottom: 0;
  left: 66%;
  width: 1px;
  background: var(--rule);
  pointer-events: none;
}
.eyebrow {
  margin: 0 0 1.3rem;
  color: var(--purple-deep);
  font-size: .72rem;
  font-weight: 800;
  letter-spacing: .14em;
  line-height: 1.3;
  text-transform: uppercase;
}
.eyebrow span { color: var(--ink); }
.eyebrow-light { color: var(--purple-pale); }
.hero h1,
.section-heading h2,
.brief-intro h2,
.pilot-header h2,
.close-section h2,
.cost-copy h2 {
  margin: 0;
  font-family: "Newsreader", serif;
  font-weight: 500;
  letter-spacing: -.04em;
  line-height: .98;
  text-wrap: balance;
}
.hero h1 { max-width: 980px; font-size: clamp(3.5rem, 7vw, 7.4rem); }
.hero h1 em { color: var(--purple); font-style: italic; }
.hero-deck {
  max-width: 780px;
  margin: 2rem 0 0;
  color: var(--ink-soft);
  font-size: clamp(1.06rem, 1.5vw, 1.35rem);
  line-height: 1.55;
}
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem; margin-top: 2.2rem; }
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 50px;
  padding: .8rem 1.15rem;
  border-radius: 999px;
  text-decoration: none;
  font-size: .9rem;
  font-weight: 800;
  transition: transform 180ms ease, background 180ms ease, color 180ms ease;
}
.button:hover { transform: translateY(-2px); }
.button-primary { background: var(--purple); color: var(--white); }
.button-primary:hover { background: var(--purple-deep); }
.button-text { padding-inline: .2rem; color: var(--ink); }
.button-text:hover { color: var(--purple-deep); }
.decision-card {
  position: relative;
  align-self: end;
  padding: 1.6rem;
  border-top: 6px solid var(--ink);
  background: var(--lime);
  box-shadow: 12px 12px 0 var(--ink);
  transform: rotate(-1.2deg);
}
.decision-card::before {
  content: "";
  position: absolute;
  top: -19px;
  right: 28px;
  width: 58px;
  height: 32px;
  background: rgba(255,255,255,.45);
  transform: rotate(4deg);
}
.decision-label { margin: 0; font-size: .7rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.decision-verdict {
  margin: .55rem 0 .8rem;
  font-family: "Newsreader", serif;
  font-size: clamp(2rem, 3vw, 3rem);
  font-weight: 600;
  letter-spacing: -.035em;
  line-height: 1;
}
.decision-card > p:last-of-type { margin: 0; font-size: .92rem; line-height: 1.55; }
.decision-meta {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: .75rem;
  margin: 1.3rem 0 0;
  padding-top: 1rem;
  border-top: 1px solid rgba(23,19,29,.35);
}
.decision-meta div { display: flex; flex-direction: column; }
.decision-meta dt { font-size: .62rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.decision-meta dd { margin: .15rem 0 0; font-weight: 800; }

.watch-section {
  padding: clamp(4rem, 8vw, 7rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--ink);
  color: var(--white);
}
.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(260px, .55fr);
  gap: 3rem;
  align-items: end;
  max-width: var(--max);
  margin: 0 auto clamp(2.5rem, 5vw, 4.5rem);
}
.section-heading h2,
.brief-intro h2,
.pilot-header h2,
.cost-copy h2 { font-size: clamp(2.7rem, 5vw, 5.6rem); }
.section-heading > p,
.section-note {
  margin: 0;
  color: var(--ink-soft);
  font-size: .98rem;
  line-height: 1.7;
}
.section-heading-light > p { color: #aaa3af; }
.video-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(300px, .58fr);
  gap: clamp(1.5rem, 4vw, 3.5rem);
  max-width: var(--max);
  margin: 0 auto;
  align-items: start;
}
.video-shell {
  overflow: hidden;
  border: 1px solid rgba(255,255,255,.15);
  border-radius: var(--radius-md);
  background: #08060b;
  box-shadow: 0 28px 70px rgba(0,0,0,.36);
}
.video-shell iframe {
  display: block;
  width: 100%;
  aspect-ratio: 16/9;
  border: 0;
}
.video-status {
  display: flex;
  align-items: center;
  gap: .7rem;
  padding: .8rem 1rem;
  border-top: 1px solid rgba(255,255,255,.1);
  color: #9b94a3;
  font-size: .72rem;
}
.status-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--amber); box-shadow: 0 0 0 4px rgba(255,207,112,.12); }
.chapter-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.16); }
.chapter-list li { border-bottom: 1px solid rgba(255,255,255,.12); }
.chapter-list a {
  display: grid;
  grid-template-columns: 74px 1fr;
  gap: 1rem;
  padding: 1rem 0;
  text-decoration: none;
}
.chapter-list a:hover strong { color: var(--lime); }
.chapter-list time { color: var(--purple-pale); font-size: .73rem; font-weight: 800; letter-spacing: .04em; }
.chapter-list span { color: #9f98a6; font-size: .82rem; line-height: 1.45; }
.chapter-list strong { display: block; margin-bottom: .2rem; color: var(--white); font-size: .9rem; transition: color 180ms ease; }
.session-block { max-width: var(--max); margin: 0 auto; }
.session-heading {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 2rem;
  margin-bottom: 1.25rem;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(255,255,255,.26);
}
.session-heading > div { display: flex; align-items: baseline; gap: 1rem; }
.session-heading span { color: var(--lime); font-size: .67rem; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
.session-heading h3 { margin: 0; font-family: "Newsreader", serif; font-size: clamp(1.8rem, 3vw, 3rem); font-weight: 600; letter-spacing: -.035em; line-height: 1; }
.session-heading p { max-width: 480px; margin: 0; color: #aaa3af; font-size: .74rem; text-align: right; }
.session-divider { display: flex; align-items: center; gap: 1rem; max-width: var(--max); margin: clamp(4rem, 8vw, 7rem) auto; color: var(--purple-pale); font-size: .68rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.session-divider::before, .session-divider::after { content: ""; height: 1px; flex: 1; background: rgba(255,255,255,.18); }

.afterhours-section {
  padding: clamp(5rem, 9vw, 8rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--paper-deep);
}
.afterhours-header {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(280px, .55fr);
  gap: 3rem;
  align-items: end;
  max-width: var(--max);
  margin: 0 auto clamp(3rem, 6vw, 5rem);
}
.afterhours-header h2 { margin: 0; font-family: "Newsreader", serif; font-size: clamp(3rem, 5.5vw, 6rem); font-weight: 500; letter-spacing: -.045em; line-height: .96; }
.afterhours-lede { margin: 0; color: var(--ink-soft); font-size: .98rem; }
.afterhours-tldr { display: grid; grid-template-columns: minmax(280px, .62fr) minmax(0, 1.38fr); gap: 1.5rem; max-width: var(--max); margin: 0 auto 1.5rem; }
.afterhours-callout { display: flex; flex-direction: column; justify-content: space-between; min-height: 410px; padding: clamp(1.5rem, 3vw, 2.5rem); border-radius: var(--radius-md); background: var(--purple-deep); color: var(--white); }
.afterhours-callout span { color: var(--lime); font-size: .68rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.afterhours-callout p { margin: 3rem 0 0; font-family: "Newsreader", serif; font-size: clamp(2rem, 3.4vw, 3.5rem); font-weight: 500; letter-spacing: -.035em; line-height: 1.04; }
.afterhours-tldr ol { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--ink); }
.afterhours-tldr li { display: grid; grid-template-columns: 42px 1fr; gap: 1rem; padding: 1.1rem 0; border-bottom: 1px solid var(--rule); }
.afterhours-tldr li > span { display: grid; width: 30px; height: 30px; place-items: center; border: 1px solid var(--ink); border-radius: 50%; font-size: .66rem; font-weight: 800; }
.afterhours-tldr strong { font-size: .92rem; }
.afterhours-tldr li p { margin: .15rem 0 0; color: var(--ink-soft); font-size: .76rem; line-height: 1.55; }
.afterhours-evidence { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; max-width: var(--max); margin: 0 auto 1.5rem; }
.afterhours-evidence article { overflow: hidden; border: 1px solid var(--rule); border-radius: var(--radius-md); background: var(--white); }
.afterhours-evidence figure { margin: 0; background: var(--ink); }
.afterhours-evidence img { width: 100%; aspect-ratio: 16/9; object-fit: cover; }
.afterhours-evidence figcaption { padding: .65rem .8rem; color: var(--purple-pale); font-size: .62rem; font-weight: 700; }
.afterhours-evidence article > div { padding: 1.25rem; }
.afterhours-evidence h3 { margin: 0; font-family: "Newsreader", serif; font-size: clamp(1.7rem, 2.4vw, 2.5rem); font-weight: 600; letter-spacing: -.03em; line-height: 1.03; }
.afterhours-evidence p { margin-bottom: 0; color: var(--ink-soft); font-size: .78rem; }
.afterhours-actions { display: grid; grid-template-columns: .72fr 1.28fr; gap: 3rem; max-width: var(--max); margin: 0 auto; padding: clamp(1.5rem, 4vw, 3rem); border-radius: var(--radius-md); background: var(--ink); color: var(--white); }
.afterhours-actions h3 { margin: 0; font-family: "Newsreader", serif; font-size: clamp(2.5rem, 4vw, 4.5rem); font-weight: 500; letter-spacing: -.04em; line-height: 1; }
.afterhours-actions ul { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.2); }
.afterhours-actions li { display: grid; grid-template-columns: 34px 1fr; gap: 1rem; padding: .72rem 0; border-bottom: 1px solid rgba(255,255,255,.15); color: #d9d3dd; font-size: .78rem; }
.afterhours-actions li span { color: var(--lime); font-weight: 800; }

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.checklist-section {
  padding: clamp(5rem, 9vw, 8rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--purple-deep);
  color: var(--white);
}
.checklist-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(280px, .55fr);
  gap: 3rem;
  align-items: end;
  max-width: var(--max);
  margin: 0 auto clamp(3rem, 6vw, 5rem);
}
.checklist-heading h2 { max-width: 900px; margin: 0; font-family: "Newsreader", serif; font-size: clamp(3rem, 5.5vw, 6rem); font-weight: 500; letter-spacing: -.045em; line-height: .96; }
.checklist-heading > p { margin: 0; color: var(--purple-pale); font-size: .9rem; }
.checklist-card { max-width: var(--max); margin: 0 auto; overflow: hidden; border-radius: var(--radius-md); background: var(--paper); color: var(--ink); }
.checklist-toolbar { display: flex; align-items: center; justify-content: space-between; gap: 2rem; padding: 1.5rem clamp(1.25rem, 3vw, 2.5rem); border-bottom: 1px solid var(--rule); background: var(--lime); }
.checklist-toolbar > div { display: grid; grid-template-columns: auto minmax(160px, 360px); gap: .2rem 1.5rem; align-items: center; }
.checklist-count { font-family: "Newsreader", serif; font-size: clamp(1.8rem, 3vw, 3rem); font-weight: 600; letter-spacing: -.03em; line-height: 1; }
.checklist-toolbar progress { width: 100%; height: 10px; overflow: hidden; border: 0; border-radius: 999px; background: rgba(23,19,29,.15); }
.checklist-toolbar progress::-webkit-progress-bar { border-radius: 999px; background: rgba(23,19,29,.15); }
.checklist-toolbar progress::-webkit-progress-value { border-radius: 999px; background: var(--purple-deep); }
.checklist-toolbar progress::-moz-progress-bar { border-radius: 999px; background: var(--purple-deep); }
.checklist-toolbar small { grid-column: 1 / 3; color: rgba(23,19,29,.68); font-size: .65rem; }
.checklist-toolbar button { padding: .62rem .9rem; border: 1px solid rgba(23,19,29,.34); border-radius: 999px; background: transparent; color: var(--ink); cursor: pointer; font-size: .7rem; font-weight: 800; }
.checklist-toolbar button:hover { background: var(--ink); color: var(--white); }
.checklist-card fieldset { margin: 0; padding: 0; border: 0; }
.checklist-items { display: grid; grid-template-columns: repeat(2, 1fr); }
.check-item { position: relative; display: grid; grid-template-columns: 30px 1fr; gap: 1rem; min-height: 142px; padding: 1.35rem; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); cursor: pointer; }
.check-item:nth-child(2n) { border-right: 0; }
.check-item:nth-last-child(-n+2) { border-bottom: 0; }
.check-item input { position: absolute; width: 1px; height: 1px; opacity: 0; }
.check-box { display: grid; width: 28px; height: 28px; place-items: center; border: 1px solid var(--ink); border-radius: 50%; transition: background 160ms ease, border-color 160ms ease; }
.check-item input:checked + .check-box { border-color: var(--purple-deep); background: var(--purple-deep); }
.check-item input:checked + .check-box::after { content: "✓"; color: var(--lime); font-size: .8rem; font-weight: 900; }
.check-item input:focus-visible + .check-box { outline: 3px solid var(--amber); outline-offset: 4px; }
.check-item > span:last-child { display: flex; flex-direction: column; align-items: flex-start; }
.check-item strong { font-family: "Newsreader", serif; font-size: clamp(1.35rem, 2vw, 2rem); font-weight: 600; letter-spacing: -.025em; line-height: 1.05; }
.check-item small { margin-top: .5rem; color: var(--ink-soft); font-size: .69rem; line-height: 1.5; }
.check-item b { margin-bottom: .45rem; color: var(--purple-deep); font-size: .62rem; letter-spacing: .1em; text-transform: uppercase; }
.check-item input:checked ~ span:last-child { opacity: .58; }
.check-item input:checked ~ span:last-child strong { text-decoration: line-through; text-decoration-thickness: 1px; }
.check-item-playbook { background: var(--white); }
.check-item-optional { background: var(--purple-pale); }
.resource-heading { display: flex; align-items: end; justify-content: space-between; gap: 2rem; max-width: var(--max); margin: clamp(4rem, 7vw, 6rem) auto 1.5rem; }
.resource-heading h3 { max-width: 760px; margin: 0; font-family: "Newsreader", serif; font-size: clamp(2.5rem, 4vw, 4.5rem); font-weight: 500; letter-spacing: -.04em; line-height: 1; }
.resource-heading > a { flex: none; padding-bottom: .35rem; border-bottom: 1px solid var(--lime); color: var(--lime); text-decoration: none; font-size: .72rem; font-weight: 800; }
.resource-heading > a:hover { color: var(--white); }
.resources-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.5rem; max-width: var(--max); margin: 0 auto; }
.resource-group { overflow: hidden; border-radius: var(--radius-md); background: var(--paper); color: var(--ink); }
.resource-group > div { padding: clamp(1.25rem, 3vw, 2.2rem); border-bottom: 1px solid var(--rule); }
.resource-group > div > span { color: var(--purple-deep); font-size: .68rem; font-weight: 800; }
.resource-group > div h3 { margin: .8rem 0 .3rem; font-family: "Newsreader", serif; font-size: clamp(2.2rem, 3vw, 3.4rem); font-weight: 600; letter-spacing: -.035em; line-height: 1; }
.resource-group > div p { margin: 0; color: var(--ink-soft); font-size: .75rem; }
.resource-group ul { list-style: none; margin: 0; padding: 0; }
.resource-group li { border-bottom: 1px solid var(--rule); }
.resource-group li:last-child { border-bottom: 0; }
.resource-group li a { display: flex; align-items: center; justify-content: space-between; gap: 1rem; min-height: 72px; padding: .85rem 1.25rem; text-decoration: none; transition: background 160ms ease; }
.resource-group li a:hover { background: var(--lime); }
.resource-group li a > span { display: flex; flex-direction: column; }
.resource-group li strong { font-size: .78rem; }
.resource-group li small { color: var(--ink-soft); font-size: .64rem; }
.resource-group li b { color: var(--purple-deep); }
.resource-group-apps { background: var(--ink); color: var(--white); }
.resource-group-apps > div { border-color: rgba(255,255,255,.14); }
.resource-group-apps > div > span, .resource-group-apps li b { color: var(--lime); }
.resource-group-apps > div p, .resource-group-apps li small { color: #a9a2ae; }
.resource-group-apps li { border-color: rgba(255,255,255,.12); }
.resource-group-apps li a:hover { background: var(--purple); }

.brief-section,
.pilot-section {
  position: relative;
  display: grid;
  grid-template-columns: .18fr .62fr 1.2fr;
  gap: clamp(1.5rem, 4vw, 4rem);
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(5rem, 10vw, 9rem) 24px;
}
.section-number {
  color: var(--purple);
  font-family: "Newsreader", serif;
  font-size: clamp(4rem, 7vw, 7rem);
  line-height: .8;
}
.brief-intro h2 { max-width: 480px; }
.brief-points { border-top: 1px solid var(--ink); }
.brief-points article {
  display: grid;
  grid-template-columns: 38px minmax(180px, .72fr) 1fr;
  gap: 1.2rem;
  padding: 1.5rem 0;
  border-bottom: 1px solid var(--rule);
}
.point-index {
  display: grid;
  width: 28px;
  height: 28px;
  place-items: center;
  border: 1px solid var(--ink);
  border-radius: 50%;
  font-size: .72rem;
  font-weight: 800;
}
.brief-points h3 { margin: 0; font-size: 1rem; line-height: 1.35; }
.brief-points p { margin: 0; color: var(--ink-soft); font-size: .88rem; line-height: 1.65; }

.proof-section,
.replace-section {
  padding: clamp(5rem, 9vw, 8rem) max(24px, calc((100vw - var(--max)) / 2));
  border-top: 1px solid var(--rule);
}
.proof-feature {
  overflow: hidden;
  border: 1px solid var(--rule);
  border-radius: var(--radius-md);
  background: var(--white);
}
.proof-feature-wide {
  display: grid;
  grid-template-columns: minmax(300px, .72fr) minmax(0, 1.28fr);
  max-width: var(--max);
  margin: 0 auto 1.5rem;
}
.proof-copy { padding: clamp(1.5rem, 4vw, 3.5rem); }
.timestamp { margin: 0 0 1.2rem; color: var(--purple-deep); font-size: .68rem; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.proof-copy h3,
.agency-grid h3,
.pilot-grid h3,
.scorecard h3,
.calculator-heading h3 {
  margin: 0;
  font-family: "Newsreader", serif;
  font-size: clamp(2rem, 3.2vw, 3.5rem);
  font-weight: 600;
  letter-spacing: -.035em;
  line-height: 1.03;
}
.proof-copy > p:not(.timestamp) { color: var(--ink-soft); }
.plain-list { list-style: none; margin: 2rem 0 0; padding: 0; border-top: 1px solid var(--rule); }
.plain-list li { position: relative; padding: .72rem 0 .72rem 1.5rem; border-bottom: 1px solid var(--rule); font-size: .84rem; font-weight: 700; }
.plain-list li::before { content: "↳"; position: absolute; left: 0; color: var(--purple); }
.proof-figure { margin: 0; background: #0b090d; }
.proof-figure img { width: 100%; height: 100%; object-fit: cover; }
.proof-feature-wide .proof-figure img { min-height: 520px; }
.proof-figure figcaption {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: .8rem 1rem;
  background: var(--ink);
  color: #a8a1ad;
  font-size: .68rem;
}
.proof-figure figcaption span { color: var(--purple-pale); font-weight: 800; text-transform: uppercase; }
.proof-split {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 1.5rem;
  max-width: var(--max);
  margin: 0 auto;
}
.proof-split .proof-feature:first-child { display: flex; flex-direction: column; }
.proof-split .proof-figure { display: flex; min-height: 0; flex-direction: column; }
.proof-split .proof-figure img { height: auto; aspect-ratio: 16/9; object-fit: cover; }
.proof-feature-dark { display: flex; flex-direction: column; justify-content: space-between; background: var(--purple-deep); color: var(--white); }
.proof-feature-dark .timestamp { color: var(--lime); }
.proof-feature-dark .proof-copy > p { color: var(--purple-pale); }
.loop-diagram { display: flex; flex-wrap: wrap; align-items: center; gap: .45rem; margin: 2rem 0; }
.loop-diagram span { padding: .45rem .58rem; border: 1px solid rgba(255,255,255,.25); border-radius: 999px; font-size: .68rem; font-weight: 800; text-transform: uppercase; }
.loop-diagram i { color: var(--lime); font-style: normal; }
blockquote { margin: 0; padding: 2rem; border-top: 1px solid rgba(255,255,255,.16); font-family: "Newsreader", serif; font-size: clamp(1.5rem, 2.2vw, 2.4rem); line-height: 1.2; }
blockquote cite { display: block; margin-top: 1rem; color: var(--purple-pale); font-family: "Manrope", sans-serif; font-size: .68rem; font-style: normal; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }

.agency-section {
  padding: clamp(5rem, 9vw, 8rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--purple);
  color: var(--white);
}
.agency-section .eyebrow-light { color: #fbf9ff; }
.agency-grid { display: grid; grid-template-columns: repeat(4, 1fr); max-width: var(--max); margin: 0 auto; border-top: 1px solid rgba(255,255,255,.35); }
.agency-grid article { display: flex; flex-direction: column; min-height: 340px; padding: 1.5rem; border-right: 1px solid rgba(255,255,255,.25); }
.agency-grid article:first-child { padding-left: 0; }
.agency-grid article:last-child { border-right: 0; padding-right: 0; }
.lever-label { margin: 0 0 4rem; color: var(--lime); font-size: .68rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.agency-grid h3 { font-size: clamp(1.65rem, 2.4vw, 2.4rem); }
.agency-grid article > p:not(.lever-label) { color: #fbf9ff; font-size: .84rem; }
.agency-grid a { margin-top: auto; color: var(--white); font-size: .75rem; font-weight: 800; text-underline-offset: 4px; }

.comparison-table { max-width: var(--max); margin: 0 auto; overflow-x: auto; border: 1px solid var(--rule); border-radius: var(--radius-md); background: var(--white); }
table { width: 100%; min-width: 930px; border-collapse: collapse; }
th, td { padding: 1.25rem; border-bottom: 1px solid var(--rule); text-align: left; vertical-align: top; font-size: .82rem; line-height: 1.55; }
thead th { background: var(--ink); color: var(--white); font-size: .67rem; letter-spacing: .08em; text-transform: uppercase; }
tbody th { width: 20%; }
tbody td:nth-child(2) { width: 31%; }
tbody td:nth-child(3) { width: 17%; }
tbody tr:last-child th, tbody tr:last-child td { border-bottom: 0; }
tbody th strong { display: block; font-family: "Newsreader", serif; font-size: 1.65rem; letter-spacing: -.025em; }
tbody th span { display: block; margin-top: .2rem; color: var(--ink-soft); font-weight: 500; }
.confidence { display: inline-flex; padding: .38rem .55rem; border-radius: 999px; font-size: .68rem; font-weight: 800; }
.confidence-strong { background: var(--mint); }
.confidence-medium { background: var(--amber); }
.table-note { max-width: var(--max); margin: 1rem auto 0; color: var(--ink-soft); font-size: .78rem; }

.cost-section {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(340px, .78fr);
  gap: clamp(3rem, 8vw, 8rem);
  padding: clamp(5rem, 10vw, 9rem) max(24px, calc((100vw - var(--max)) / 2));
  background: var(--ink);
  color: var(--white);
}
.cost-copy > p:not(.eyebrow) { color: #aaa3af; max-width: 720px; }
.cost-copy strong { color: var(--lime); }
.price-stack { max-width: 720px; margin: 2rem 0; border-top: 1px solid rgba(255,255,255,.2); }
.price-stack div { display: flex; justify-content: space-between; gap: 1rem; padding: .8rem 0; border-bottom: 1px solid rgba(255,255,255,.16); }
.price-stack span { color: #b5aeb9; font-size: .82rem; }
.price-stack strong { font-size: 1rem; }
.price-stack .price-total { padding-top: 1.2rem; }
.price-stack .price-total span, .price-stack .price-total strong { color: var(--white); font-size: 1.2rem; font-weight: 800; }
.fine-print { font-size: .72rem; }
.calculator { padding: clamp(1.5rem, 3vw, 2.5rem); border-radius: var(--radius-md); background: var(--lime); color: var(--ink); }
.calculator-heading { margin-bottom: 1.7rem; }
.calculator-heading h3 { font-size: clamp(2.3rem, 4vw, 4rem); }
.calculator-heading p:last-child { margin-bottom: 0; color: rgba(23,19,29,.72); font-size: .78rem; }
.calculator label { display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding: .72rem 0; border-top: 1px solid rgba(23,19,29,.24); }
.calculator label > span:first-child { max-width: 240px; font-size: .75rem; font-weight: 700; line-height: 1.35; }
.input-wrap { display: flex; align-items: center; gap: .3rem; }
.input-wrap b { font-size: .74rem; }
.input-wrap input { width: 92px; padding: .5rem .6rem; border: 1px solid rgba(23,19,29,.35); border-radius: 6px; outline: none; background: rgba(255,255,255,.58); text-align: right; font-weight: 800; }
.input-wrap input:focus { border-color: var(--purple); box-shadow: 0 0 0 3px rgba(109,69,215,.18); }
.calculator-output { display: flex; flex-direction: column; margin-top: 1.2rem; padding: 1.2rem; background: var(--ink); color: var(--white); }
.calculator-output span { font-size: .68rem; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.calculator-output strong { margin-top: .2rem; font-family: "Newsreader", serif; font-size: clamp(3rem, 5vw, 5rem); font-weight: 500; letter-spacing: -.04em; line-height: 1; }
.calculator-output small { color: var(--purple-pale); }
.calculator-disclaimer { margin-bottom: 0; color: rgba(23,19,29,.68); font-size: .65rem; line-height: 1.5; }

.pilot-section { grid-template-columns: .18fr .72fr 1.1fr; }
.pilot-header > p:last-child { max-width: 560px; color: var(--ink-soft); }
.pilot-grid { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--ink); }
.pilot-grid article { min-height: 230px; padding: 1.25rem; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); }
.pilot-grid article:nth-child(2n) { border-right: 0; }
.week { margin: 0 0 2rem; color: var(--purple-deep); font-size: .68rem; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.pilot-grid h3 { font-size: clamp(1.6rem, 2.3vw, 2.3rem); }
.pilot-grid article > p:last-child { color: var(--ink-soft); font-size: .8rem; }
.scorecard { grid-column: 2 / 4; display: grid; grid-template-columns: .65fr 1.35fr; gap: 3rem; margin-top: 1rem; padding: clamp(1.5rem, 4vw, 3rem); border-radius: var(--radius-md); background: var(--purple-deep); color: var(--white); }
.scorecard h3 { font-size: clamp(2.4rem, 4vw, 4.4rem); }
.scorecard ul { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(255,255,255,.2); }
.scorecard li { display: grid; grid-template-columns: 32px 1fr; gap: 1rem; padding: .72rem 0; border-bottom: 1px solid rgba(255,255,255,.16); color: var(--purple-pale); font-size: .8rem; }
.scorecard li span { color: var(--lime); font-weight: 800; }

.close-section {
  padding: clamp(6rem, 12vw, 11rem) max(24px, calc((100vw - 1050px)) / 2);
  background: var(--lime);
  text-align: center;
}
.close-section h2 { max-width: 1050px; margin-inline: auto; font-size: clamp(3rem, 6vw, 6.8rem); }
.close-section > p:not(.eyebrow) { max-width: 760px; margin: 2rem auto; color: rgba(23,19,29,.72); font-size: 1rem; }
.close-section .button-primary { background: var(--ink); }

.sources-section { padding: 2.5rem max(24px, calc((100vw - var(--max)) / 2)); background: var(--paper-deep); }
.sources-section details { max-width: var(--max); margin: 0 auto; border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.sources-section summary { padding: 1rem 0; cursor: pointer; font-size: .8rem; font-weight: 800; }
.sources-content { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem; padding: 1rem 0 2rem; }
.sources-content h3 { margin: 0 0 .5rem; font-size: .82rem; }
.sources-content p, .sources-content li { color: var(--ink-soft); font-size: .7rem; line-height: 1.6; }
.sources-content ul { margin: 0; padding-left: 1rem; }
.sources-content a { text-underline-offset: 3px; }

footer {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.2rem max(24px, calc((100vw - var(--max)) / 2));
  background: var(--ink);
  color: #918a96;
  font-size: .68rem;
}
footer p { margin: 0; }

:focus-visible { outline: 3px solid var(--amber); outline-offset: 4px; }

@media (max-width: 1050px) {
  .hero { grid-template-columns: 1fr; }
  .hero-gridline { display: none; }
  .decision-card { max-width: 520px; }
  .video-layout { grid-template-columns: 1fr; }
  .chapter-list { display: grid; grid-template-columns: repeat(2, 1fr); }
  .chapter-list li:nth-child(odd) { padding-right: 1rem; border-right: 1px solid rgba(255,255,255,.12); }
  .chapter-list li:nth-child(even) { padding-left: 1rem; }
  .afterhours-header, .checklist-heading { grid-template-columns: 1fr; gap: 1.25rem; }
  .afterhours-tldr { grid-template-columns: 1fr; }
  .afterhours-callout { min-height: 320px; }
  .afterhours-evidence { grid-template-columns: repeat(2, 1fr); }
  .afterhours-evidence article:last-child { grid-column: 1 / 3; }
  .afterhours-actions { grid-template-columns: 1fr; gap: 2rem; }
  .brief-section, .pilot-section { grid-template-columns: .16fr .84fr; }
  .brief-points, .pilot-grid { grid-column: 2; }
  .scorecard { grid-column: 2; }
  .proof-feature-wide { grid-template-columns: 1fr; }
  .proof-feature-wide .proof-figure img { min-height: 0; }
  .agency-grid { grid-template-columns: repeat(2, 1fr); }
  .agency-grid article { border-bottom: 1px solid rgba(255,255,255,.25); }
  .agency-grid article:nth-child(2) { border-right: 0; }
  .agency-grid article:nth-child(3) { padding-left: 0; }
  .agency-grid article:nth-child(3), .agency-grid article:nth-child(4) { border-bottom: 0; }
  .cost-section { grid-template-columns: 1fr; }
}

@media (max-width: 760px) {
  .site-header { min-height: 62px; }
  .wordmark { font-size: .82rem; }
  .header-nav a:not(.nav-cta) { display: none; }
  .hero { padding-top: 4rem; }
  .hero h1 { font-size: clamp(3.1rem, 15vw, 5.2rem); }
  .decision-card { margin-right: 12px; }
  .section-heading { grid-template-columns: 1fr; gap: 1rem; }
  .section-heading h2, .brief-intro h2, .pilot-header h2, .cost-copy h2, .afterhours-header h2, .checklist-heading h2 { font-size: clamp(2.7rem, 13vw, 4.5rem); }
  .session-heading { align-items: flex-start; flex-direction: column; gap: .5rem; }
  .session-heading > div { align-items: flex-start; flex-direction: column; gap: .4rem; }
  .session-heading p { text-align: left; }
  .chapter-list { grid-template-columns: 1fr; }
  .chapter-list li:nth-child(odd), .chapter-list li:nth-child(even) { padding-inline: 0; border-right: 0; }
  .brief-section, .pilot-section { grid-template-columns: 1fr; }
  .section-number { font-size: 4.5rem; }
  .brief-points, .pilot-grid, .scorecard { grid-column: 1; }
  .brief-points article { grid-template-columns: 32px 1fr; }
  .brief-points article p { grid-column: 2; }
  .proof-split { grid-template-columns: 1fr; }
  .agency-grid { grid-template-columns: 1fr; }
  .agency-grid article, .agency-grid article:first-child, .agency-grid article:last-child, .agency-grid article:nth-child(3) { min-height: 280px; padding: 1.5rem 0; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.25); }
  .agency-grid article:last-child { border-bottom: 0; }
  .lever-label { margin-bottom: 2rem; }
  .afterhours-evidence { grid-template-columns: 1fr; }
  .afterhours-evidence article:last-child { grid-column: auto; }
  .afterhours-callout { min-height: 0; }
  .afterhours-callout p { margin-top: 2rem; }
  .afterhours-actions { padding: 1.5rem; }
  .checklist-toolbar { align-items: flex-start; flex-direction: column; }
  .checklist-toolbar > div { width: 100%; grid-template-columns: 1fr; }
  .checklist-toolbar small { grid-column: 1; }
  .checklist-items, .resources-grid { grid-template-columns: 1fr; }
  .check-item, .check-item:nth-child(2n), .check-item:nth-last-child(-n+2) { min-height: 0; border-right: 0; border-bottom: 1px solid var(--rule); }
  .check-item:last-child { border-bottom: 0; }
  .resource-heading { align-items: flex-start; flex-direction: column; }
  .pilot-grid { grid-template-columns: 1fr; }
  .pilot-grid article { min-height: 0; border-right: 0; }
  .scorecard { grid-template-columns: 1fr; gap: 1.5rem; }
  .sources-content { grid-template-columns: 1fr; gap: 1rem; }
  footer { flex-direction: column; }
}

@media (max-width: 480px) {
  .hero, .brief-section, .pilot-section { padding-inline: 18px; }
  .watch-section, .afterhours-section, .checklist-section, .proof-section, .replace-section, .agency-section, .cost-section, .close-section, .sources-section { padding-inline: 18px; }
  .decision-meta { grid-template-columns: 1fr; }
  .decision-meta div { flex-direction: row; justify-content: space-between; }
  .chapter-list a { grid-template-columns: 66px 1fr; }
  .proof-copy { padding: 1.25rem; }
  .proof-figure figcaption { flex-direction: column; }
  .calculator label { align-items: flex-start; }
  .calculator label > span:first-child { max-width: 150px; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior: auto !important; transition-duration: .01ms !important; animation-duration: .01ms !important; animation-iteration-count: 1 !important; }
}